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The
Erotics
of
the
Shopping
Mall
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Shopping
malls are many things to many people. To me, they
were first and foremost a place of transit.
As the movement of individuals in the urban space
is increasingly constrained and channelled, becoming
a servo-mechanism of commerce and business, I often
had very little choice but being herded through
these glittering halls. Located at the exit of MTR
stations, intersected by covered footbridges that
separate pedestrian from vehicular traffic, and
branching off to bus and taxi stands, shopping malls,
like the lobbies of office-buildings, are an integral
part of that parallel network that multiplies the
amount of space available to pedestrians in hyper-dense
Hong Kong.
As the boundaries that separate inside and outside,
public and private become porous, I would step into
the mall in a distracted and hurried way. Saving
time and keeping off the sultry heat, rather than
shopping, being my only rationale for cutting through
a mall.
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Recently, maybe due to the purchase of a pair of
high-heeled sandals, I have started to pay more
attention to what happens once I pass from an elevated
walkway to the mall. The concrete strip gives way
to a shiny marble floor, polished daily by an army
of underpaid cleaners. Here my heels make a distinct
sound, and I suddenly become self-conscious: the
rhythm of my steps changes, becoming shorter, lighter.
This unsteady trot makes me both the subject of
a new experience and the object of the gaze.
At the same time as I look, I am also a picture,
I can also be seen.
The 3 inches prostheses have set a new pace, and
by extension produced a new space.
The specifics of my bodily experience now shape
my perspective. Walking on high heels shifts the
focus back to my body, from the prosaics of crossing
to the poetics of cruising.
Walking stands out when its out of keeping
with the pace that is regarded as appropriate to
a particular place.
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Living
on Lamma island, my days in town usually start in
the mall located in the International Finance Centre,
which also houses the Airport Express terminal,
and the in-town check-in counters. Several footbridges
connect it to bus terminals and the outlying islands
ferry piers. An underground car park can be reached
by elevator.
My daily route from Central pier no. 4 to Battery
Path cannot be traced on any existing map: several
feet above the street level, I snake my way through
malls, office-building lobbies and privately owned
footbridges.
The Chorus of Idle Steps
Walking/writing entails spacing, i.e.
the articulation of space and time, the becoming-space
of time, and the becoming-time of space.
September 16-12-03 h. 4.00 pm
Ferry Pier No.4 IFC: 335 steps
IFC: 520 steps
HK Land walkway: 272 steps
Chater House: 86 steps
Walkway: 40 steps
Alexandra House: 130 steps
Walkway: 30 steps
Princes Building: 52 steps
Walkway: 70 steps
Standard Chartered Building: 94 steps
Walkway to Battery Path: 26 steps
1,655 steps, 25 minutes. Wearing comfortable shoes.
No phone calls, no window-shopping, little eye contact,
no stops, good physical conditions. |
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Our
understandings of space emerge from action, indeed
space is to be defined as a certain possession
of the world by my body.
Maurice Merleau-Ponty, The Phenomenology of Perception |
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Story-telling
not only bridges space in the sense that it links
disparate elements by imaginative threads of reasoning,
but it also creates space in the sense that by the
act of signification, inscribing experience in words,
new bifurcations are produced.
Michel de Certeau, The Practice of Everyday Life |
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Womens
walking is often construed as performance rather
than transport, with the implication that women
walk not to see but to be seen, not for their own
experience but for that of a male audience.
Rebecca Solnit, Wanderlust |
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And
although desire is unbound here, it is unbound within
a secure place. Any encounter is read off the body
at a safe distance, where seeing comes before words.
Eric Laurier, City of Glas-z, Phd.Thesis, University
of Wales. |
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The
new pace affects the way I see others - new lines
of sight are established and informs my understanding
of and alignment with that space.
In the bright maze I lose my shadow and gain fragmented
and multiplied images of myself.
Reflected in shop windows - where glass serves as
the signifier of representation and display - reflected
in polished stainless steel pillars and ceiling
panels, my body blends into the surface. Space starts
to look back. On the warping mirror plane the distance
between bodies is erased.
Through my corporeal exertion and inscription the
mall becomes a site full of promises, despite its
limited spontaneity. |
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| The
erotic promises of shopping malls are well-known
to the local gay community. The top three cruising
spots in HK are up-market shopping centers (Pacific
Place, Festival Walk, International Finance Centre).
Their location is easy to reach by public transport
from most districts, their architectural image is
an elective minimalism, the polished products of
the sensuous and seductive editorial pages of glossy
fashion magazines. Its a mise en scene that
supports the dream-state of fashion, glorifies the
scenographic and privileged places identified as
'de luxe' and 'elite'. |
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I
believe that between utopias and these quite other
sites, these heterotopias, there might be a sort
of mixed, joint experience, which would be the mirror.
The mirror is, after all, a utopia, since it is
a placeless place. In the mirror, I see myself there
where I am not, in an unreal, virtual space that
opens up before the surface; i am over there, there
where I am not, a sort of shadow that gives my own
visibility to myself, that enables me to see myself
there where I am absent: such is the utopia of the
mirror. But it is also a heterotopia in so far as
the mirror does exist in reality, where it exerts
a sort of counteraction on the position that I occupy.
From the standpoint of the mirror I discover my
absence from the place where I am since I see myself
over there
The mirror makes this place that
I occupy at the moment when I look at myself in
the glass at once absolutely real, connected with
all the space that surrounds it, and absolutely
unreal, since in order to be perceived it has to
pass through this virtual point which is over there.
Michel Foucault, Of Other Spaces |
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If
my body may be said to enshrine a generative principle,
at once abstract and concrete, the mirror's surface
makes this principle invisible, deciphers it. The
mirror discloses the relationship between me and
myself, my body and the consciousness of my body
- not because the reflection constitutes my unity
qua subject, as many psychoanalysts and psychologists
apparently believe, but because it transforms what
I am into the sign of what I am. This ice-smooth
barrier, itself merely an inert sheen, reproduces
and displays what I am - in a word, signifies what
I am - within an imaginary sphere which is yet quite
real. A process of abstraction then - but a fascinating
abstraction. In order to know myself, I 'separate
myself out from myself.
Henri Lefebvre, The Production of Space |
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The
flaneur plays the role of scout in the marketplace.
As such, he is also the explorer of the crowd. Within
the man who abandons himself to it, the crowd inspires
a sort of drunkness, one accompanied by very specific
illusions: the man flatters himself that, on seeing
a passerby swept along by the crowd, he has accurately
classified him, seen straight through to the innermost
recesses of his soul - all on the basis of external
appearance.
Walter Benjamin, The Arcades Project
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We
rub shoulders with each other everyday, we may not
know each other, but we could become friends one
day.
Wong Kar-wai, Chungking Express 1994 |
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Cruising
in HK - From the Gay Guide to Hong Kong
Best time after 8.30 p.m and before closing.
Pacific Place Shopping Mall, MTR Admiralty
The Landmark, MTR Central
Ocean Terminal Shopping Centre, 3rd Floor, MTR Tsim
Sha Tsui
IFC Shopping Mall, Ground floor, 1st floor, MTR
Central |
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The
act of picking up somebody in public for sex is
by no means circumscribed to gay men, as female
prostitution appropriated the space of the shopping
arcades since their appearance in the nineteenth-century.
In the shopping mall both bodies and commodities
become part of the scenographic display: all participate
at the same time as forming an audience. A spectacle
marked by the exchange of looks and gazes, complements
the display of goods.
The mirror, prioritizing the visual, the perspectival,
in a manner that resembles theatrical space, is
the most ubiquitous feature of Hong Kong shopping
malls. Even when mirrors are sparsely used, shop
windows, polished marble surfaces and stainless
steel panels ensure the constant reflection of bodies.
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The spatial arrangement of reflecting surfaces allow
people to look at each other without embarrassment,
looks are mediated, often reflections of reflections,
bouncing back and forth. Being looked at can only
be perceived in the act of looking at oneself. Voyeurism
and narcissism are conflated in a commercial space
that thrives on both. The mirror, like the mall,
carves out a space floating between inside and outside,
reality and unreality.
Marketeers are trying to channel the pleasure principle
into predictable commercial conduits and thus sublimate
desire. Seductive icons of commercialized love appear
in shopping windows, mannequins and body parts,
usually female, eroticise the merchandise.
One can play fictionally with the possibility of
possession, take on and discard whole identities
associated with objects.
Here one can apprehend oneself as one more object
in the simulacra of objects.
But as kleptomania proves, the fetishistic power
exercised by the goods can exceed the economic rationale
of commerce.
What if desire which should circulate the shoppers
around the stationary commodities instead circulates
between the shoppers?
When attention wavers from rational economic activities,
people may take the opportunity to elaborate more
complex social behaviors, to engage in more roles,
even to contest the rationalized norms of the site.
My walking takes on the character of cruising. Dominated
by a scopophilic pleasure, this is also a walk of
showing off for sexual ends while watching others
to assess their looks and whether they are willing
to exchange glances and more.
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Festival
Walk, Kowloon Tong. 24-06-03, 6:30 pm
As I take the escalator I notice that several
men are leaning against the balustrade on the upper
floor, looking down. The counterpoint is provided
by the middle-aged man standing next to me, who
is looking up. His eyes are fixed on the stainless
steel panel hung over the escalator: My cleavage
that no frontal view would reveal is reflected overhead,
as it is that of the woman who is standing before
me. |
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| The
word scopophilia is made up of two Greek words,
scopos, which is to do with looking and seeing,
and philia, which is to do with a love of,
or pleasure in, something. Scopophilia is therefore
to do with the love of, or the pleasures that are
received from, looking and seeing. |
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Elements
of Desire. A Sensory Experience. Explore the Dynamics
of Desire Through Pacific Place. Let Inspiration
Be Your Guide. Pacific Place, The Place To Be. (Poster
Ad)
Pacific Place, like an upmarket variation on
the theme of the old Parisian arcades, offers the
possibility to explore a more carnal type of desire
upstairs. Serviced apartments and two hotels can
be accessed from the mall by taking an elevator.
A recent decision to close male lavatories at 6:30
pm has put a dent on Pacific Place reputation as
top cruising spot and pushed cottaging activities
to malls where such time restrictions dont
apply. |
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Contemporary
shopping malls implicate the same shadows of self,
desire, and consumption amongst the goods on display
and the crowds of people.
Rob Shields, Lifestyle Shopping
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Before
the shop window the eyes of the young woman in the
black dress meet those reflected in the pane of
glass. She turns away slowly to her right and continues
to walk with the same regular step.
The young woman is wearing a low-cut bodice that
leaves the shoulders and the cleavage bare.
Tomorrow then, she says. Or the day after tomorrow.
Delicate high-heeled sandals, whose leather thongs
form three gilt crosses over each tiny foot. A close-fitting
dress very slightly striated at each step by tiny
creases moving under the hips and belly.
Alain Robbe-Grillet, La Maison des Rendez-vous |
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Neither
space nor concepts alone are erotic, but the junction
between the two is.
Bernard Tschumi, The Pleasure of Architecture |
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Flaneuse, regarded as an anomaly in the 19th century
1, feels at home in the 21st century
house of mirrors. One could argue that within the
disciplinary space of the mall, where the visual
mode is dominant, to exercise agency is virtually
impossible, that the objectifying character of the
male gaze makes the notion of flaneuserie
impossible. This argument doesnt take into
account current gender relations and the potential
power of the individual who seems to play by the
rules (the scopic regime) and yet devises a set
of tactics to subvert the space rationale for commerce.
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Through
the (re)inscription or articulation of sexuality
and desire within the order of a dominantly asexual
space, cruising performs an appropriation of semi-public
spaces. It doesnt produce a marginal site
in which hetero and homosexuality finds a demarcated
place, rather cruising is out of place. An ephemeral
practice, sometimes visible, but mostly out of sight.
It is ghostly and haunting not only because it plays
with in/visibility and dis/appearance, but also
because it reveals to us desires, and also identities,
that have been socially and spatially excluded in
the production of commercial semi-public spaces.
Cruising implies the existence of blind spots in
the structure, backspaces which allow a certain
degree of intimacy. |
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| To
go 'into the mirror' or 'through the looking glass'
implies passing a threshold and entering another
world. This other world lies beyond the image. It
is 'there' that the principles and archetypal conditions
of experience of the world are to be found. |
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The
visceral space
The mall is a realm for consumption, effectively
forcing the realm of production out of sight. Its
imagineered with maintenance and management
techniques, keeping invisible the delivery bays
or support systems.
The corollary of this quest for purity is the specification
for a back region where the subterranean and dirty
'functions' of the shopping center can be hidden.
In Mary Douglas famous classification of dirt
as matter out of place, the pure establishes
itself in opposition to the dirty. That is particularly
pertinent to building construction, as it involves
drawing and defending borders that hold what is
defined and pure.
An area which is designated dirty, literally
begins to acquire dirt and collect things out-of-place. |
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It
was Woman that the stores fought over, Woman that
they caught up in the continual trap of their sales,
after having overwhelmed her with their displays.
They had awakened in her flesh new desires, which
were an immense temptation, to which she succumbed
fatally, giving in first to the small purchases
of a good homemaker, then won over by the coquetry,
then devoured.
Emile Zola, Au Bonheur des Dames |
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The
pleasure principle works through a mesh of decisions
which parallel those of the shopper in front of
their goods struggling with economic decisions.
The libidinal economy is a phrase to be taken literally
as well as metaphorically, not that any firm division
can be made between the literal and the metaphoric
in language anyway.
Eric Laurier, City of Glas-z |
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It
is a queer space, an odd space, one that has no
particular shape or site, but one that continually
slips into the activities of everyday life, transforming
them into a fantastical world of possible desire.
Aaron Betsky, Building Sex |
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One
knew of places in ancient Greece where the way led
down into the underworld. Our waking existence likewise
is a land which, at certain hidden points, leads
down into the underworld a land full of inconspicuous
places from which dreams arise.
Walter Benjamin, The Arcades Project |
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Even
the most striated city space gives rise to smooth
spaces (
) Movements, speed and slowness, are
sometimes enough to reconstruct a smooth space.
Of course, smooth spaces are not in themselves liberatory.
But the struggle is changed or displaced in them,
and life reconstitutes its stakes, confronts new
obstacles, invents new paces, switches adversaries.
Gilles Deleuze and Felix Guattari, A Thousand Plateaus |
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Dirt
is the by-product of a systematic ordering and classification
of matter, insofar as ordering involves rejecting
inappropriate elements. Where there is dirt there
is a system.
Mary Douglas, Purity and Danger |
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In
the mall the borders between accessible areas and
the backstage are not only clearly signposted, they
are also delineated by the use of different building
materials. Glossy surfaces are replaced by matt
or rough ones, marble flooring by cheap tiles.
Exposed pipes, water ducts, vents, electricity cables,
service stairs, sprinklers are a vision given only
to those who push a fire exit door, or follow a
toilet sign only to walk past the toilet entrance,
into the tapering corridors, and stair system that
constitute the backstage.
A space of both repulsion and fascination, this
soft underbelly like the labyrinthine bowels of
Bataille, also functions as a powerful site of the
imaginary: the site of the expansion and permeability
of bodily boundaries.
Erotically charged activities occur spontaneously,
grafting onto these under-used, peripheral spaces.
Unsurveyed spaces attract behaviours that are either
increasingly marginalized, labeled as deviant, or
illegal. Yet their existence points to a dialectical
movement: prohibition, as power, produces space
and space, as prohibition, produces power. Space
far from being a passive backdrop looks back and
suggests new, unanticipated uses.
The backstage becomes the centre stage of a different
performance. Behind a fire exit door one can find
a spot where to smoke a cigarette undetected by
surveillance cameras or security personnel, eat
from a lunch box, engage in sex acts, hide stolen
goods, exchange illegal substances for money, take
an unscheduled break from a cleaning shift, or simply
sleep. Defined by its functional marginality this
space both produces and caters for needs and desires.
It does so by means of differential systems and
valorizations which overwhelm the strict location
of such needs and desires in specialized places.
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IFC
shopping mall, 15-10-03 h.6:00 pm
On the first floor stairs I catch sight
of shop assistants and cleaners lighting cigarettes,
chatting, sitting on the stairs while eating out
of their lunch box. They are surrounded by discarded
packaging material, mops and carts full of cleaning
products, toilets rolls and refill bottles for liquid
soap dispensers.
The Landmark shopping mall, 23-11-03 h.6:45 pm
I sneak out for a smoke before a meeting in the
building. A young couple (shop assistants?) are
making out between the second and third floor. As
they spot me, I smile, show them the cigarette as
a way of excuse and walk back downstairs.
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True
eroticism starts and ultimately ends with individual
imagination. Sensuous effects can be achieved by
blurring the definition of the conventional environment.
For space to present an erotic threshold, invariably
it has to incorporate a contradiction, in connotation
or function.
If an intimate incident occurs in a public place,
the place itself retains that frisson for those
involved. Its forever constituted by that
practice.
Space is dynamic and active: assembling, showing,
containing, blurring, hiding, defining, separating,
territorializing and naming many points of capture
for power, identity and meaning.
Steve Pile, The Body and The City
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